Who designed a new typeface for the London Underground in 1916?

Edward Johnston.

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  1. William Morris
  2. Edward Johnston ✔
  3. Frank Pick

Why: In 1916 Frank Pick enlisted Edward Johnston to design a new typeface for the Underground.

Huh, didn't know that: In 1916 Frank Pick enlisted Edward Johnston to design a new typeface for the Underground.

The dad joke
Johnston's letters were on the right track.
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References

Answer: Edward Johnston. In 1916 Frank Pick enlisted Edward Johnston to design a new typeface for the Underground.

  1. Graphic design en.wikipedia.org/wiki/Graphic_design
    In 1916, Pick enlisted the expertise of Edward Johnston to design a new typeface
    Checked 2026-11-07.

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